If you want your non-profit to reach more people online, improving your Google ranking is one of the best ways to do it. But don’t worry—you don’t need to be a tech wizard or have a huge budget to make it happen.
Here are some simple, jargon-free tips to help your non-profit improve your Google ranking and increase awareness for your cause.
1. Use the Right Words (Keywords)
Think about what people might type into Google when they’re looking for an organization like yours. These are called “keywords.”
Example: If you run an animal rescue, people might search for “adopt a dog near me” or “local animal shelter.”
Action Step: Add these words naturally to your website pages, blog posts, and descriptions. For instance, write a blog titled “5 Tips for Adopting a Dog Near You.”
2. Keep Your Website Fresh
Google likes websites that are active and updated regularly. Show that your non-profit is engaged by:
Posting new blogs or updates about your work.
Adding upcoming events or campaigns to your site.
Example: Share a monthly impact update, like how many families you helped or animals you rescued.
3. Make Your Website Easy to Use
If people can’t find what they’re looking for on your site, they’ll leave quickly—and Google notices that. Keep your site simple and user-friendly:
Use clear menus so visitors can navigate easily.
Make sure it looks good on a phone (mobile-friendly).
Example: Create a “Donate” button that’s easy to see and click.
4. Get Listed on Google
Google Business Profile is a free tool that helps local non-profits appear in search results and on Google Maps.
Action Step: Claim your profile and add your hours, location, photos, and contact info.
Example: If someone searches “food pantry near me,” your non-profit will pop up if you’re listed.
5. Ask for Reviews
Positive reviews make your non-profit more trustworthy in the eyes of both Google and potential supporters.
Ask volunteers, donors, or people you’ve helped to leave a review on your Google Business Profile.
Example: After a fundraising event, send a thank-you email asking attendees to share their experience.
6. Use Social Media to Link Back to Your Site
Every time you share a blog post or event on social media, link back to your website. These links show Google that your site is active and relevant.
Example: Post “Check out our latest success story” on Facebook with a link to a blog on your site.
7. Create High-Quality Content
Google loves websites that provide helpful, original content. Share your expertise and passion:
Write how-to guides or answer common questions about your cause.
Post inspiring success stories.
Example: Write a blog like “How to Start Volunteering at a Local Shelter.”
8. Collaborate with Other Websites
When other reputable websites link to yours, it tells Google that your site is valuable.
Partner with local businesses, schools, or media outlets and ask them to link to your site.
Example: A local newspaper writes an article about your upcoming event and includes a link to your site.
9. Speed Up Your Website
A slow website can hurt your Google ranking. Ensure your site loads quickly by:
Compressing large images, or using a .JPG file instead of a .PNG file.
Removing unnecessary plugins or files.
Action Step: Test your site speed using free tools like Google’s PageSpeed Insights.
Let’s Get You Found!
Improving your Google ranking doesn’t have to be complicated. Start with these simple steps, and you’ll be on your way to increasing awareness for your non-profit. If you need a helping hand, we’re here for you! Contact us today to learn how we can support your mission.
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