16 minutes ago3 min read

7 Easy Ways to Make Your Auto Repair Shop's Social Media Work

Social media isn’t just for restaurants and influencers—it’s a powerful tool for auto repair shops too. The right strategy can help you build trust, attract new customers, and keep loyal clients coming back. Best of all, you don’t need a huge budget or tons of experience to get started.

Here are 7 easy ways to make your auto repair shop’s social media work for your business, with real-world examples to inspire you.

1. Showcase “Before and After” Repairs

Car repair transformations are social media gold. Snap photos of a banged-up bumper before and after it’s fixed, or post a video of a brake job in action. Customers love seeing proof of your expertise.

Example: Post a side-by-side of a rusted-out exhaust system you replaced, captioned:
"Out with the old, in with the new! Another happy customer is back on the road. 🚗✨ #AutoRepair #HappyCustomers"

2. Share Maintenance Tips

Position yourself as the local expert by offering simple car care advice. Share seasonal tips like “How to Winterize Your Car” or “When to Check Your Tire Pressure.”

Example: Create a quick video explaining how to check oil levels, captioned:
"Save yourself a trip to the shop! Here’s how to check your car’s oil in 60 seconds. #CarTips #AutoDIY"

3. Highlight Your Team

Customers want to know the people they’re trusting with their vehicles. Introduce your team with short bios or candid photos.

Example: Post a photo of your lead mechanic with the caption:
"Meet Jake! With 10+ years of experience, he’s the guy to trust for all your engine repairs. Say hi next time you’re in the shop! 👋 #TeamTuesday"

4. Run Fun Contests and Promotions

Engage your audience by offering special deals or giveaways. For example, ask customers to post a photo of their car with your shop’s logo for a chance to win a free oil change.

Example:
"🚨 GIVEAWAY ALERT! 🚨 Post a picture of your car and tag us for a chance to win a FREE oil change. Winner announced Friday! #FreeOilChange"

5. Post Customer Reviews

Nothing builds trust like happy customer stories. Screenshot and share positive reviews or ask customers if you can post their testimonials.

Example: Share a photo of a car with the caption:
"Thanks to Maria for trusting us with her brake replacement! She says, ‘Fast service and fair prices—I’ll be back!’ ⭐⭐⭐⭐⭐ #CustomerLove"

6. Go Behind the Scenes

Let followers see what happens in your shop! Show your tools, explain how a repair works, or give a glimpse into your daily routine.

Example: Post a short video showing how you lift a car on the jack, with the caption:
"Ever wondered what’s under your car during a repair? Check it out! 🚙🔧 #BehindTheScenes"

7. Use Local Hashtags and Tags

Make sure your shop is seen by people in your area by tagging your location and using local hashtags like #[YourCity]Mechanic or #AutoRepairNearMe.

Example:
"We love serving our amazing community here in [Your City]! Stop by for all your car care needs. #AutoRepair #[YourCity]"

Take Your Social Media to the Next Level

Your auto repair shop’s social media doesn’t have to be complicated—it just needs to connect with your customers. With these tips, you’ll start building an online presence that drives results.

If you’re ready to grow even faster, StoryArk Digital Marketing is here to help! We specialize in creating custom social media strategies that bring more customers through your doors.